Wednesday, 2 May 2018

Galaxy 'Chauffeur' advert


1. Audrey Hepburn was a British actress, model, dancer and humanitarian.



2.Galaxy selected Audrey Hepburn for this advert as it brings intertextuality and nostalgia to the advert as she has a famous movie also based in Rome. 


3.
The connotations in this advert of Audrey Hepburn is that she is a luxury , fashionable and powerful woman


4.The advert is set in the 1950s to bring back nostalgia and it makes the audience fell pleasure as it make them fell happy to see Rome which is also where Audrey Hepburn had her hit movie.

5.
 the interrelationship between texts, especially works of literature; the way that similar or related texts influence, reflect, or differ from each other

6.The  movie suggested is Roman holiday and the effect is created with the fruits, busy streets and the scene of the Amalfi coast.

7. 

protagonist - driver
heroin - Audrey Hepburn
donor - bus drive
villain - The fallen fruit


8.It follows Todorov's theory of equilibrium as it shows the bus diver in Italy then it goes to the fallen fruit on the floor to A.H driving away with the Chauffeur.


9.The men are the people that drive and the women are the people that are getting a ride

10.They are being subverted as normally men are seen as the dominant gender but in this advert they are seen not as much as they are driving the woman around

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