Zoella

Language

1) Zoella is an English fashion and beauty vlogger, YouTuber, and author. she has right now 12 million subscribers on her YouTube channel.

2)The act of converging and especially moving toward union or uniformity

3)  Full Face Of Glossier Makeup

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4)
A Vlog name which gives information about what it contains. 
A question that underpins post.
Quirky music.
Writing on the screen.
Speaker central to the screen and speaks directly to the camera.
Some props to keep video engaging.
Lots of cuts (jump cuts – where the camera position is the same).
Different angles and shots for variety. 
Personal – this builds connection and trust with audience.
Often conversational and informal in tone.
Makes the start as compelling as possible: the hook.

5) How does Zoella use media language choices to create her online identity? Write about Zoella's use of mise-en-scene (CLAMPS) - particularly costume and make-up.

Industries

1) Zoella is able to work on regular high-profile marketing campaigns and is able to work on a number of independent projects. As a result, she’s doing pretty well for herself financially. Thanks to her various projects both on and off of her YouTube channel

2) Digital influence is someone that has the ability to create an effect, change opinions and behaviors, and drive measurable outcomes. Zoella is considered an influencer as if she says a certain thing online her fans will believe her as she is as she is a major YouTuber. 

3) She is seen as a positive influencer for the young kids and has a large audience

4) Why are YouTube collaborations so important for helping digital influencers like Zoella to grow?

5) How has Zoella moved into a more traditional media landscape in recent years?


Audience

1)The target audience is between 9 to 18

2) She does tutorials in which they can do themselves with their hair or their makeup.

3)She shows people how they can look nice and pretty with her tutorials

4)The preferred would be that she is helping people to look beautiful which is a nice thing.the oppositional would be that she uses make-up too much which young girls shouldn't use.

5) Why has Zoella been criticised by some people?
She has a young audience yet she does stuff that should be done only by older women


Representations


1) I think Zoella is a good role model for young girls as she gives good advice for girls who are insecure about how they look.

2) She tells them that they shouldn't care about how they look as they are already beautiful.

3) she is praised as she taught her self how to be a MUA which is positive and shows she is authentic.


4)She represents herself as a nice and caring person but she get criticised as she tries to  sell her products for high prices like her advent calendar whic was 50 pounds

5) What criticisms could be levelled at the representation of Zoella?
she shouldn't get as much criticism as she help her fans out by giving them tips to look pretty and makes then feel special and nit become depressed