Apple Beats 1 Radio

1) How have our music listening habits changed since 1960?

music habits have changed a lot since in the 1960 due the the vast availability to radio

2) When did Apple Beats 1 Radio launch and what is it?

they launched in 2015 and its a radio station released by beats.

3) What is the difference between Beats 1 Radio, iTunes and Apple Music?

 its different as their was many pirate stations before now their isn't anymore.

4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)? that would allow them to adapt and make money

5) Why did Apple choose the three selected DJs for launch? 

6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services? 

7) How does the content of the Julia Adenuga show differ from Radio 1? 

8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?

9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?

10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)

Audience

1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.

2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?

3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples. 

4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?

5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?