1) The key conventions in the ad is that there is a narrative which is that they re trying to show the actors that fighting or running like a girl isn't bad and they should not be ashamed. the mise-en-scene of the ad is the objects like the golf club and the baseball bat. The editing of the ad was when they would pan from girl to girl to boy seeing their opinions of what it meant to be a girl. camera shots which would show the girls and also the director and producers,slogan which is shown at the end of the,original concept and sound
2) What text appears on screen in the advert? What effect might this have on audiences?
the text on the screen is stating statistic like girls and things they want to improve for girls like their confidence during puberty.this may affect the audience as they may start to realise how girls are treated and what needs to be stopped
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4) the producers decide to feature a range of different ages, genders and ethnic groups as they don't want to look sexiest or raciest by showing only one type of minority.
5) What effect does the background music have on the audience - particularly towards the end of the advert?
the music has an affect on the audience as when the music was down they were being rude about girls but as the music stated to increase they were being more confident and not doubting themselves this would of made the audience agree with their pints and want to take action
6) The key conventions are logo and slogan and call to action. They ask the audience to tweet #like a girl and make the campaign go vial
7)The representation of women in this campaign is that they can be equal to en and being a gril is not a shameful thing
8)It connected with the audience as it would of made women realise that they shouldn't be afraid of being a girl and they can go out and do what they like . It also would of connected with makes as well as it could of made them realise that they may be insulting women by calling them girls which could bring down thwirconfidence.
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